philosophy_ AESTHETIC EXCELLENCE

VLND DESIGN highlights balance and detail. It is very important to have a good balance when viewed from any direction in a good proportion, and to have good details even in hard-to-see places. We identify the characteristics of the inner structure, which are the basis of the exterior design, and continuously improve the optimal sense of proportion and create a balanced design. The aesthetics of the products greatly influence the brand's impression and experience, so we feel great responsibility. We carefully refine the beauty of the lines, curves and surfaces that are the basis of the aesthetic excellence. We are faithful to product realization based on numerous mass production experiences. From the beginning of development, we develop designs through close communication with our clients and bring them to market successfully. Our prototyping partners reinforce the details before mass production with the high quality design mock-up prototyping.

밸런스와 디테일을 중요하게 생각합니다. 완성도 높은 디자인에 있어 어느 방향에서 보아도 좋은 밸런스를 가지는 것, 잘 안보이는 곳에 좋은 디테일을 가지는 것을 가치있게 생각합니다. 외관 디자인의 토대가 되는 내부의 구조적 특성을 파악하고, 이에 최적화된 비례감을 지속적으로 다듬어 좋은 밸런스를 가진 디자인을 만들어냅니다. 제품의 디자인은 브랜드의 인상과 경험에 많은 영향을 미치기에, 큰 책임감을 느끼며 조형미의 기본이 되는 선과 면의 디자인을 세밀하게 다듬습니다. 프로젝트를 시작하면 동일 카테고리에서 높은 디자인 완성도를 가지는 동시에 제품의 본질적 가치를 충실히 구현하는 것을 목표로 합니다. VLND DESIGN은 많은 양산 경험을 바탕으로 제품의 현실화에 충실하며, 개발 초기부터 클라이언트와 긴밀한 커뮤니케이션을 통해 디자인을 시장에 성공적으로 런칭하도록 합니다. VLND DESIGN의 뛰어난 프로토타이핑 파트너들은 최고 품질의 디자인 시제품 퀄리티로 제품을 양산하기 전에 다시 한번 디테일을 높입니다.
CREATIVE DIRECTOR_ KIM SEUNGWOO
Born in Seoul in 1982, Kim Seungwoo, the creative director of VLND DESIGN, has accumulated in-depth experience in the industrial design field for over 12 years, launching numerous mass-produced products to the market and performing various advanced designs. Unlike general designers, Based on a high understanding of mechanical engineering, he seeks the optimal sense of proportion beyond structural constraints, and pursues a solid and understated aesthetic of the exterior originated from the inside. His perspective on design emphasizes original aesthetics, simple usability, and meticulous detail, and has melted it into every work.

is most recent major work is the establishment of the corporate design identity of Naver Labs, which has been held for four years from 2015 to 2019. In this long-term project, he went beyond individual design and built a corporate design language with a "precise and solid" image that fits the vision of the future-technology company. As a competent designer and creative director, he is extremely micro-directing, passionately refining every line, curve and detail element one by one, and finely adjusting the CMF to create a unique, and strong design identity with a sense of unity. And he successfully created the corporate image pursued by the CEO by applying it to the overall design and detail of all products including M1, AROUND series, AMBIDEX, AKI, AWAY, AHEAD, R1, PLMM, NLAC1. His obsession with great results is the driving force behind consistently producing the best results.

VLND DESIGN의 크리에이티브 디렉터, 김승우(b.1982)는 산업디자인 현업에서 12년이 넘는 세월동안 수 많은 양산제품들을 시장에 선보이고, 다양한 선행디자인을 진행하며 밀도있게 경험을 쌓아왔습니다. 그는 기구설계에 대한 높은 이해를 바탕으로 구조적인 제약을 넘어 최적의 비례감을 찾으며, 내부로부터 시작된 외관의 단단하고 절제된 미학을 추구합니다. 그가 디자인을 바라보는 관점은 독창적인 심미성, 균형잡힌 비례감, 세심한 디테일, 간결한 사용성을 중요하게 생각하며, 작품들에 이런 철학들을 반영해 왔습니다.

최근 그의 대표작업은 2015년부터 2019년까지 4년간 네이버랩스의 기업 디자인 정체성을 정립한 것입니다. 이 장기간 프로젝트에서 그는 개별적인 디자인을 넘어서, 미래기술 연구기업의 비전에 걸맞는 "정밀하고 단단한" 이미지의 기업 디자인 언어를 구축했습니다. 유능한 디자이너이자 동시에 크리에이티브 디렉터로써 극도의 마이크로 디렉팅을 하는 그는 열정적으로 모든 선들과 곡선들, 디테일 요소들을 하나하나 세심하게 다듬고 CMF를 세밀하게 조정하여 독창적이면서도 통일감있는 디자인 정체성을 만들어 냈습니다. 그리고 모든 제품들의 전체 디자인과 디테일에 이를 녹여내어 최고경영진이 추구한 기업의 이미지를 성공적으로 구축했습니다. 그의 좋은 결과물에 대한 집착은 꾸준히 최상의 결과물을 만들어내는 원동력입니다. ​​​​​​​
CLIENTS

We understand the core values of our clients and strive to make the products feel images with keywords that will represent the company. We are still concentrating on finding the best solution in collaboration with various global companies.

우리는 기업의 핵심 가치를 파악하고, 기업을 대표할 키워드를 담은 이미지가 제품에서 느껴지도록 노력합니다. ​​​​​​​지금도 다양한 글로벌 기업들과의 협업에서 최적의 솔루션을 찾아내는데 몰두하고 있습니다.
AWARDS

VLND DESIGN has been recognized for its good quality in numerous international design awards, including iF, Red Dot, IDEA, Good Design, etc. Numerous global companies are using design awards to successfully market their products. We operates a design award support package to support client's design marketing.

VLND DESIGN은 독일 iF, Red Dot, 미국 CES, IDEA, 일본 및 한국의 Good Design을 비롯한 수 많은 국제 디자인 어워드에서 좋은 품질을 인정받아 왔습니다. 많은 글로벌 기업들이 국제 어워드 수상을 제품의 성공적인 마케팅에 활용하고 있습니다. VLND DESIGN은 디자인 어워드 지원 패키지를 운영하여 고객사의 디자인 마케팅을 지원합니다.
CES Innovation Awards 2019 Honoree –AMBIDEX / Consumer Technology Association, US
CES Innovation Awards 2019 Honoree –R1 / Consumer Technology Association, US
CES Innovation Awards 2019 Honoree –AHEAD / Consumer Technology Association, US
CES Innovation Awards 2019 Honoree –AWAY / Consumer Technology Association, US
iF Product Design Award 2019 Winner –AKI / International Forum Design, Germany
iF Product Design Award 2018 Winner –AIRCART / International Forum Design, Germany
iF Product Design Award 2018 Winner –PLMM / International Forum Design, Germany
iF Product Design Award 2015 Winner – APMS-1014D (design management) / International Forum Design, Germany
iF Product Design Award 2015 Winner – APT-1014E (design management) / International Forum Design, Germany
iF Product Design Award 2014 Winner – Ice & Water mini(CHPI-380) / International Forum Design, Germany
iF Product Design Award 2013 Winner – Smart / International Forum Design, Germany
iF Communication Design Award 2013 Winner -USER INTERFACE – Smart / International Forum Design, Germany
iF Product Design Award 2012 Winner – Hole(AP-0111LC) / International Forum Design, Germany
iF Product Design Award 2011 Winner – Ion(AS-0110GI) / International Forum Design, Germany
iF Concept Design Award 2009 Winner – Universal Plug / International Forum Design, Germany
Red Dot Award 2019: Product Design Winner – AHEAD / Red Dot, Germany
Red Dot Award 2019: Product Design Winner – NLAC1 / Red Dot, Germany
Red Dot Award 2019: Product Design Winner – AKI / Red Dot, Germany
Red Dot Award 2018: Product Design Winner – WAVE / Red Dot, Germany
Red Dot Award 2018: Product Design Winner – M1 / Red Dot, Germany
Red Dot Award 2018: Product Design Winner – AIRCART / Red Dot, Germany
Red Dot Award 2018: Product Design Winner – PLMM / Red Dot, Germany
Red Dot Award 2015: Product Design Winner – APMS-1014D (design management) / Red Dot, Germany
Red Dot Award 2012: Communication Design Winner -USER INTERFACE – Smart / Red Dot, Germany
Red Dot Award 2011: Concept Design BEST OF THE BEST – Braille Sight / Red Dot, Germany
Red Dot Award 2010: Product Design Honourable Mention – BA14 (controller design) / Red Dot, Germany
Red Dot Award 2008: Concept Design Winner – Universal Plug / Red Dot, Germany
International Design Excellence Awards 2018 Finalist – M1 / Industrial Designers Society of America, US
International Design Excellence Awards 2018 Finalist – AIRCART / Industrial Designers Society of America, US
International Design Excellence Awards 2018 Finalist – PLMM / Industrial Designers Society of America, US
International Design Excellence Awards 2018 Finalist – AWAY / Industrial Designers Society of America, US
International Design Excellence Awards 2015 Finalist – CER-01 / Industrial Designers Society of America, US
International Design Excellence Awards 2015 Finalist – APMS-1014D (design management) / Industrial Designers Society of America, US
International Design Excellence Awards 2014 Finalist – High Performance Juicer JuicePresso X / Industrial Designers Society of America, US
International Design Excellence Awards 2013 BRONZE – Root / Industrial Designers Society of America, US
International Design Excellence Awards 2013 Finalist – Ice & Water mini(CHPI-380) / Industrial Designers Society of America, US
International Design Excellence Awards 2012 Finalist – Smart / Industrial Designers Society of America, US
International Design Excellence Awards 2012 Finalist – Hole(AP-0111LC) / Industrial Designers Society of America, US
International Design Excellence Awards 2012 Finalist – Ice & Water(CHPI-280) / Industrial Designers Society of America, US
International Design Excellence Awards 2012 Finalist – Retro(CHP-290N) / Industrial Designers Society of America, US
International Design Excellence Awards 2012 Finalist – Braille Sight / Industrial Designers Society of America, US
Braun Prize 2012 Winner -Professional & Enthusiast – Smart / Braun, Germany
Japan Good Design Award 2014 Winner – Ice & Water mini(CHPI-380) / Japan Institute of Design Promotion, Japan
Japan Good Design Award 2010 Winner – Cube(APM-1010DH) / Japan Institute of Design Promotion, Japan
Japan Good Design Award 2010 Winner – Ion(AS-0110GI) / Japan Institute of Design Promotion, Japan
PlusX Award 2011 Winner -Design & Ease of Use – Cube(APM-1010DH) / Media Society Networks GmbH, Germany
Good Design Award 2014 Winner – Ice & Water mini(CHPI-380) / Korea Institute of Design Promotion, South Korea
Good Design Award 2012 Winner – Ice & Water(CHPI-280) / Korea Institute of Design Promotion, South Korea
Good Design Award 2012 Winner – Hole(AP-0111LC) / Korea Institute of Design Promotion, South Korea
Good Design Award 2011 Winner – Retro(CHP-290N) / Korea Institute of Design Promotion, South Korea
Good Design Award 2009 Winner – BA14 (Controller Design) /Korea Institute of Design Promotion, South Korea
Pin Up Product Design Award 2012 BRONZE PRIZE – Ice & Water(CHPI-280) / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2011 BRONZE PRIZE – Hole(AP-0111LC) / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2014 Authentication – CHP-261N / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2014 Authentication – CER-01 / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2013 Authentication – Ice & Water(CHPI-380) / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2011 Authentication – Retro(CHP-290N) / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2010 Authentication – Cube(APM-1010DH) / Korea Association of Industrial Designers, South Korea
Pin Up Product Design Award 2009 Authentication – BA14 (controller design) /Korea Association of Industrial Designers, South Korea
Ergonomic Design Award 2011 GRAND PRIX – Cube(APM-1010DH) / Ergonomics Society of Korea 대한인간공학회, South Korea
DesignNet Teba Place Award 2011 GRAND PRIZE – Braille Sight / DesignNet & Alba Corporation, South Korea
LG Hi-macs Design Competition 2008 1st Prize -Professional – Hourglass Stool / LG Chemical, South Korea
Samsung Ezon Design Competition 2008 SILVER PRIZE – Samsung, South Korea
Samsung It Sens Design Competition 2008 SILVER PRIZE – Samsung, South Korea
Tesco Design Competition 2008 SILVER PRIZE – Tesco, South Korea
Seoul Public Design Competition 2007 SILVER PRIZE – Seoul Metropolitan Government, South Korea
Ubiquitous Robot Design Competition 2007 2nd Prize – Ministry of Information and Communication, South Korea
Steel Furniture Design Competition 2007 BRONZE PRIZE – Ministry of Knowledge Economy, South Korea
Samsung Museum Leeum Souvenir Design Competition 2007 Winner – Leeum, South Korea
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