Designed by VLND.

Purify the Life

We drink water for life every day. However, we are exposed to numerous pollutants by tap water passing through unreliable many pipes. SMART is a water purifier installed in a kitchen and provides clean drinking water by purifying tap water. Its 4-step filtration system eliminates most of contaminants from tap water such as rust residue, calcareous, chlorine, infusible fine particles, bacteria as well as bad odor and taste. We focused on how to people could use this product more easily, regardless of its complex function.​

Simple, Easy, Quick User Interface

The concept of easy to use for all users was the starting point of all designs. Through the touch screen, users can quickly adjust the temperature in 5°C increments and the amount in 50ml increments. SMART also provides more information such as quick recipes, current time and weather, which is useful when cooking in the kitchen. *The weather icons are courtesy of Kevin Li.


Perfect Combination of Product & UI
SMART provides precise and accurate functions, so we melted such features into the external design and user interface. To create accurate look, an aluminum material has been adopted to the body cover, and the appearance has been simplified by minimizing external parting lines. To give a unified look, we used san serif font with a sharp edge on the GUI.

Universal Design

VLND focused on the universal design philosophy: "Products should be used easily by everyone". All the information on the screen is big enough for intuitive usability, allows visual impairment as well as the elderly to easily recognize it. Users can get the exact amount of clean water with precise temperature more easily. So users can cook better, and get exact amount of water at 40°C suitable for infant formula.

SMART for All Users

SMART is about a new experience for daily healthy life.
It shows the appearance of the near future electronics focusing on human-centered design.

iF Product Design Award Winner, Germany
iF Communication Design Award Winner -USER INTERFACE, Germany
Red Dot Award: Communication Design Winner -USER INTERFACE, Germany
Braun Prize National Winner -Professional & Enthusiast, Germany
International Design Excellence Awards Finalist, US

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